Guides
How the work is actually decided.
Each guide answers one question, states the rule it uses, and says what it cannot tell you. No industry averages, no invented savings.
All guides
3 published-
Automation
What to automate first, and what to leave alone
Four jobs that pay for themselves in a small company — and three that quietly never do. 9 Nov 2026 -
Video
What an AI video ad actually costs in 2026
A quote is a set of line items. Here is how to price one — and the three costs that are usually left out. 2 Nov 2026 -
AI search
How to get cited by ChatGPT and Perplexity
Answer-first structure, machine-readable twins and entity consistency — what actually moves, and what is folklore. 26 Oct 2026
One process. One clear improvement.
A first project maps one real workflow, finds where time is lost, and agrees a measurable outcome.